Mastering the dynamics of innovation 2 3 introduction capgemini consultings recent study on strategic planning and innovation reveals that norwegian ceos view innovation as crucial in delivering growth and prosper in an increasingly competitive market as much as 73 of norwegian ceos have. Mastering the dynamics of innovation how companies can seize opportunities in the face of technological change by james utterback boston harvard business school press 1996 253 pp isbn 0 875 84342 5 volume 81 issue 1. Mastering the dynamics of innovation by james m utterback x 4000 x the book draws on the rich history of innovation by inventors and entrepreneurs ranging from the birth of typewriters to the emergence of personal computers gas lamps to fluorescent lighting george eastmans amateur photography to electronic . Abstract explores how innovation transforms industries suggesting a strategic model to help firms to adjust to ever shifting market dynamics understanding and adapting to innovation at once the creator and destroyer of industries and corporations is essential with increasing fragmentation and foreign competition and the consequent demand for high cost value and globally appealing
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