This widely adopted text now in its fifth edition continues to provide in depth coverage of the multidimensional aspects of international business in this edition much of the data and information is updated throughout the text professor francis cherunilam with his expertise and vast experience in the field of international business gives a masterly presentation of the subject in its . International business text and cases francis cherunilam aug 1 2007 international business enterprises 848 pages this widely adopted text now in its fourth edition continues to provide in depth coverage of the multidimensional aspects of international business in this edition a number . What distinguishes the text is the emphasis it lays on the indian cases and the indian scenario through the provision of many cases and illustrative examples however the book goes beyond the indian context by giving international cases thus imbuing the text with a global business flavour. International business text and cases this widely adopted text now in its fifth edition continues to provide in depth coverage of the multidimensional aspects of international business in this edition much of the data and information is updated throughout the text