All business is local why place matters more than ever in a global virtual world quelch john a jocz katherine e 9781591844655 amazoncom books. All business is local why place matters more than ever in a global virtual world user review kirkus a marketing instruction manual for small business ownersquelch a former harvard business school professor who now serves as dean of a business school in china teams with jocz a current hbs read full review. Todays business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place its a paradox of the internet age now that its possible for businesses to be everywhere at once they need to focus on what it means to be one specific place at a time. All business is local why place matters more than ever in a global virtual world new york portfolio penguin 2012. All business is local why place matters more than ever in a global virtual world john a quelch and katherine e jocz penguin portfolio 2595 256p isbn 978 1 59184 465 5